💬 Discussion: Types of Distribution

The following are the three major types of distribution:

1. Intensive Distribution: As many outlets as possible. The goal of intensive distribution is to penetrate as much of the market as possible.
2. Selective Distribution: Select outlets in specific locations. This is often based on a particular good and its fit within a store. Doing this allows manufacturers to pick a price point that targets a specific market of consumer, therefore providing a more customized shopping experience. Selective distribution caps the number of locations in a particular area.
3. Exclusive Distribution: Limited outlets. This can mean anything from luxury brands that are exclusive to special collections available only in particular locations or stores. This method helps maintain a brand’s image and product exclusivity. 

Choose one of the three types of distribution (intensive, selective or exclusive) and give an example of a brand or product that uses this strategy. Explain how you know they are using that strategy.

Hit "reply" and type in your answer in 200-300 words. Respond to at least one other person's post with a comment or question. This discussion is worth 20 points. 10 points for your initial post and 10 points for your response post.

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